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Inquiry :  
1. On average, how much time did you spend each day during the campaign paying attention to news about the election on TV?
Values Categories n percentage
1 Less than 30 minutes 362 31.7%
2 31-60 minutes 223 19.5%
3 60-90 minutes 98 8.6%
4 90 minutes to 2hours 43 3.8%
5 More than 2 hours 79 6.9%
6 Only paid attention every once in a while 184 16.1%
7 Paid no attention at all 130 11.4%
95 Refuse to answer 1 0.1%
96 It depends 19 1.7%
98 Don't know 2 0.2%
Frequency : 1141 100%
2. What about political talk shows on TV?
Values Categories n percentage
1 Less than 30 minutes 206 18.1%
2 31-60 minutes 135 11.8%
3 60-90 minutes 79 6.9%
4 90 minutes to 2hours 33 2.9%
5 More than 2 hours 48 4.2%
6 Only paid attention every once in a while 246 21.6%
7 Paid no attention at all 378 33.1%
95 Refuse to answer 0 0%
96 It depends 11 1.0%
98 Don't know 5 0.4%
Frequency : 1141 100%
3. What about election news on the radio?
Values Categories n percentage
1 Less than 30 minutes 126 11.0%
2 31-60 minutes 31 2.7%
3 60-90 minutes 10 0.9%
4 90 minutes to 2hours 6 0.5%
5 More than 2 hours 24 2.1%
6 Only paid attention every once in a while 224 19.6%
7 Paid no attention at all 705 61.8%
95 Refuse to answer 0 0%
96 It depends 11 1.0%
98 Don't know 4 0.4%
Frequency : 1141 100%
4. What about election news on the newspapers?
Values Categories n percentage
1 Less than 30 minutes 197 17.3%
2 31-60 minutes 79 6.9%
3 60-90 minutes 26 2.3%
4 90 minutes to 2hours 4 0.4%
5 More than 2 hours 10 0.9%
6 Only paid attention every once in a while 279 24.4%
7 Paid no attention at all 535 46.9%
95 Refuse to answer 0 0%
96 It depends 10 0.9%
98 Don't know 1 0.1%
Frequency : 1141 100%
5. Which newspaper did you read most often?
Values Categories n percentage
1 China Times 65 5.7%
2 United Daily News 113 9.9%
4 Commercial Times 2 0.2%
5 The Commons Daily 0 0%
7 Economic Daily News 14 1.2%
8 Youth Daily News 1 0.1%
9 Taiwan Times 3 0.3%
10 Liberty Times 320 28.1%
11 United Evening News 5 0.4%
13 Merit Times 0 0%
14 China Daily 0 0%
16 Taiwan News 0 0%
17 Apple Daily 239 20.9%
18 Want Daily 1 0.1%
19 Sharp Daily 1 0.1%
24 U paper 0 0%
25 Epoch Times 1 0.1%
27 The Real News 1 0.1%
28 People's Daily 1 0.1%
92 Don't read 348 30.5%
95 Refuse to answer 0 0%
96 It depends 21 1.8%
98 Don't know 5 0.4%
Frequency : 1141 100%
6. Which TV news did you watch most often?
Values Categories n percentage
1 Taiwan Television 48 4.2%
2 China Television 66 5.8%
3 Chinese Television 29 2.5%
4 Formosa Television 194 17.0%
5 TVBS 183 16.0%
6 Salih E-Television 127 11.1%
7 Eastern Television 107 9.4%
8 CTi Television 76 6.7%
9 Era Television 57 5.0%
10 Gala Television 4 0.4%
11 Unique Satellite Television 15 1.3%
12 Da-Ai Television 12 1.1%
13 Taiwan Public Television 21 1.8%
15 Hakka Television 0 0%
16 Indigenous Television 0 0%
17 Local News Television Channel 0 0%
18 Next TV 54 4.7%
19 CNN 0 0%
20 NHK 1 0.1%
21 World Television 0 0%
22 Global News(MOD) 0 0%
23 UDN TV 1 0.1%
92 Don't watch 66 5.8%
95 Refuse to answer 0 0%
96 It depends 77 6.8%
98 Don't know 3 0.3%
Frequency : 1141 100%
7. During the campaign season of this municipality mayoral election, where did you obtain most of your election news?
Values Categories n percentage
1 TV news 710 62.2%
2 Political Talk Shows 24 2.1%
3 Radio 30 2.6%
4 Internet News 112 9.8%
5 Candidate's Website 11 1.0%
6 Party's Website 3 0.3%
7 Newspaper 56 4.9%
8 Relatives and friends 116 10.2%
9 Political party 7 0.6%
10 Village head 1 0.1%
11 Mobile phone message 0 0%
12 Commercial Ad 15 1.3%
13 Read the official election notice 11 1.0%
14 Workplace 2 0.2%
92 Never 9 0.8%
95 Refuse to answer 5 0.4%
96 It depends 27 2.4%
98 Don't know 2 0.2%
Frequency : 1141 100%
8. How often do you use Internet?
Values Categories n percentage
1 Almost everyday 606 53.1%
2 Once to three times a week 36 3.2%
3 Once in a while 112 9.8%
4 Never or unable to use 386 33.8%
95 Refuse to answer 1 0.1%
96 It depends 0 0%
98 Don't know 0 0%
Frequency : 1141 100%
9. What is your three main purpose of using internet?
Values Categories n percentage
1 Send and receive e-mail 226 19.8%
2 Browse political news 43 3.8%
3 Browse Other (non-political) News 96 8.4%
4 Collect or download information 60 5.3%
5 Browse or edit blog 10 0.9%
6 Shopping on the Internet 45 3.9%
7 Online games 63 5.5%
8 Communicate on the Internet 65 5.7%
9 Share information on internet platforms 12 1.1%
10 Watch video channel 41 3.6%
11 Social media 89 7.8%
12 Online investing 0 0%
95 Refuse to answer 0 0%
96 It depends 4 0.4%
97 No opinion 0 0%
98 Don't know 0 0%
99 Skipped 387 33.9%
Frequency : 1141 100%
10. What is your three main purpose of using internet?
Values Categories n percentage
1 Send and receive e-mail 35 3.1%
2 Browse political news 32 2.8%
3 Browse Other (non-political) News 103 9.0%
4 Collect or download information 61 5.3%
5 Browse or edit blog 10 0.9%
6 Shopping on the Internet 58 5.1%
7 Online games 44 3.9%
8 Communicate on the Internet 90 7.9%
9 Share information on internet platforms 27 2.4%
10 Watch video channel 82 7.2%
11 Social media 103 9.0%
12 Online investing 2 0.2%
95 Refuse to answer 0 0%
96 It depends 0 0%
97 No opinion 0 0%
98 Don't know 0 0%
99 Skipped 494 43.3%
Frequency : 1141 100%
11. What is your three main purpose of using internet?
Values Categories n percentage
1 Send and receive e-mail 25 2.2%
2 Browse political news 28 2.5%
3 Browse Other (non-political) News 71 6.2%
4 Collect or download information 45 3.9%
5 Browse or edit blog 16 1.4%
6 Shopping on the Internet 34 3.0%
7 Online games 29 2.5%
8 Communicate on the Internet 56 4.9%
9 Share information on internet platforms 29 2.5%
10 Watch video channel 84 7.4%
11 Social media 129 11.3%
12 Online investing 0 0%
95 Refuse to answer 1 0.1%
96 It depends 0 0%
97 No opinion 0 0%
98 Don't know 0 0%
99 Skipped 594 52.1%
Frequency : 1141 100%
12. During last year's campaign, on average, how much time did you spend each day paying attention to news about the election on the internet?
Values Categories n percentage
1 Less than 30 minutes 281 24.6%
2 31-60 minutes 113 9.9%
3 60-90 minutes 32 2.8%
4 90 minutes to 2hours 13 1.1%
5 More than 2 hours 15 1.3%
6 Only paid attention every once in a while 142 12.4%
7 Paid no attention at all 151 13.2%
95 Refuse to answer 0 0%
96 It depends 5 0.4%
98 Don't know 2 0.2%
99 Skipped 387 33.9%
Frequency : 1141 100%
13. During the campaign, did you do any of following activity in Facebook, blog, YouTube and some more social network?
Values Categories n percentage
1 Watched (searched, browsed) elections news, message or video 358 31.4%
2 Shared (reposted, forwarded) elections news, message or vide 25 2.2%
3 Posted (edited, commented) elections news, message or video 7 0.6%
4 Subscribed candidate's fan page or added as a friend 10 0.9%
5 Obtained messages via internet to participate campaign ralli 0 0%
92 Never 354 31.0%
95 Refuse to answer 0 0%
99 Skipped 387 33.9%
Frequency : 1141 100%
14. During the campaign, did you do any of following activity in Facebook, blog, YouTube and some more social network?
Values Categories n percentage
1 Watched (searched, browsed) elections news, message or video 7 0.6%
2 Shared (reposted, forwarded) elections news, message or vide 61 5.3%
3 Posted (edited, commented) elections news, message or video 5 0.4%
4 Subscribed candidate's fan page or added as a friend 19 1.7%
5 Obtained messages via internet to participate campaign ralli 0 0%
92 Never 0 0%
95 Refuse to answer 0 0%
99 Skipped 1049 91.9%
Frequency : 1141 100%
15. During the campaign, did you do any of following activity in Facebook, blog, YouTube and some more social network?
Values Categories n percentage
1 Watched (searched, browsed) elections news, message or video 0 0%
2 Shared (reposted, forwarded) elections news, message or vide 0 0%
3 Posted (edited, commented) elections news, message or video 20 1.8%
4 Subscribed candidate's fan page or added as a friend 6 0.5%
5 Obtained messages via internet to participate campaign ralli 1 0.1%
92 Never 0 0%
95 Refuse to answer 0 0%
99 Skipped 1114 97.6%
Frequency : 1141 100%
16. During the campaign, did you do any of following activity in Facebook, blog, YouTube and some more social network?
Values Categories n percentage
1 Watched (searched, browsed) elections news, message or video 0 0%
2 Shared (reposted, forwarded) elections news, message or vide 0 0%
3 Posted (edited, commented) elections news, message or video 0 0%
4 Subscribed candidate's fan page or added as a friend 8 0.7%
5 Obtained messages via internet to participate campaign ralli 3 0.3%
92 Never 0 0%
95 Refuse to answer 0 0%
99 Skipped 1130 99.0%
Frequency : 1141 100%
17. During the campaign, did you do any of following activity in Facebook, blog, YouTube and some more social network?
Values Categories n percentage
1 Watched (searched, browsed) elections news, message or video 0 0%
2 Shared (reposted, forwarded) elections news, message or vide 0 0%
3 Posted (edited, commented) elections news, message or video 0 0%
4 Subscribed candidate's fan page or added as a friend 0 0%
5 Obtained messages via internet to participate campaign ralli 3 0.3%
92 Never 0 0%
95 Refuse to answer 0 0%
99 Skipped 1138 99.7%
Frequency : 1141 100%
18. During the campaign, did you do any of following activity in Facebook, blog, YouTube and some more social network?
Values Categories n percentage
1 Watched (searched, browsed) elections news, message or video 0 0%
2 Shared (reposted, forwarded) elections news, message or vide 0 0%
3 Posted (edited, commented) elections news, message or video 0 0%
4 Subscribed candidate's fan page or added as a friend 0 0%
5 Obtained messages via internet to participate campaign ralli 0 0%
92 Never 0 0%
95 Refuse to answer 0 0%
99 Skipped 1141 100%
Frequency : 1141 100%
19. During the campaign season of this municipality mayoral election, have you ever visited any mayoral candidate's website, blog, Facebook or Plurk?
Values Categories n percentage
1 Hu, Jason 116 10.2%
2 Lin, Jia-Long 114 10.0%
92 Never 523 45.8%
95 Refuse to answer 1 0.1%
99 Skipped 387 33.9%
Frequency : 1141 100%
20. During the campaign season of this municipality mayoral election, have you ever visited any mayoral candidate's website, blog, Facebook or Plurk?
Values Categories n percentage
1 Hu, Jason 23 2.0%
2 Lin, Jia-Long 79 6.9%
92 Never 0 0%
95 Refuse to answer 0 0%
99 Skipped 1039 91.1%
Frequency : 1141 100%
21. What do you do when visiting those mayoral candidate's website, blog, Facebook or Plurk?
Values Categories n percentage
1 Browse information and video files related to candidates and 196 17.2%
2 Post comments, leave messages, or express your likes or disl 13 1.1%
3 Become a fan or add as a friend 10 0.9%
4 Create blog sticker 0 0%
5 Initiate or respond to a call to support a candidate 3 0.3%
6 Subscribe to an e-paper 0 0%
7 Donate money 0 0%
8 Sign up to volunteer 0 0%
95 Refuse to answer 4 0.4%
96 It depends 4 0.4%
98 Don't know 0 0%
99 Skipped 911 79.8%
Frequency : 1141 100%
22. What do you do when visiting those mayoral candidate's website, blog, Facebook or Plurk?
Values Categories n percentage
1 Browse information and video files related to candidates and 6 0.5%
2 Post comments, leave messages, or express your likes or disl 25 2.2%
3 Become a fan or add as a friend 11 1.0%
4 Create blog sticker 1 0.1%
5 Initiate or respond to a call to support a candidate 2 0.2%
6 Subscribe to an e-paper 2 0.2%
7 Donate money 1 0.1%
8 Sign up to volunteer 2 0.2%
95 Refuse to answer 0 0%
96 It depends 0 0%
98 Don't know 0 0%
99 Skipped 1091 95.6%
Frequency : 1141 100%
23. What do you do when visiting those mayoral candidate's website, blog, Facebook or Plurk?
Values Categories n percentage
1 Browse information and video files related to candidates and 0 0%
2 Post comments, leave messages, or express your likes or disl 0 0%
3 Become a fan or add as a friend 3 0.3%
4 Create blog sticker 0 0%
5 Initiate or respond to a call to support a candidate 4 0.4%
6 Subscribe to an e-paper 0 0%
7 Donate money 0 0%
8 Sign up to volunteer 0 0%
95 Refuse to answer 0 0%
96 It depends 0 0%
98 Don't know 0 0%
99 Skipped 1134 99.4%
Frequency : 1141 100%
24. What do you do when visiting those mayoral candidate's website, blog, Facebook or Plurk?
Values Categories n percentage
1 Browse information and video files related to candidates and 0 0%
2 Post comments, leave messages, or express your likes or disl 0 0%
3 Become a fan or add as a friend 0 0%
4 Create blog sticker 0 0%
5 Initiate or respond to a call to support a candidate 1 0.1%
6 Subscribe to an e-paper 0 0%
7 Donate money 0 0%
8 Sign up to volunteer 0 0%
95 Refuse to answer 0 0%
96 It depends 0 0%
98 Don't know 0 0%
99 Skipped 1140 99.9%
Frequency : 1141 100%
25. What do you do when visiting those mayoral candidate's website, blog, Facebook or Plurk?
Values Categories n percentage
1 Browse information and video files related to candidates and 0 0%
2 Post comments, leave messages, or express your likes or disl 0 0%
3 Become a fan or add as a friend 0 0%
4 Create blog sticker 0 0%
5 Initiate or respond to a call to support a candidate 0 0%
6 Subscribe to an e-paper 0 0%
7 Donate money 0 0%
8 Sign up to volunteer 0 0%
95 Refuse to answer 0 0%
96 It depends 0 0%
98 Don't know 0 0%
99 Skipped 1141 100%
Frequency : 1141 100%
26. What do you do when visiting those mayoral candidate's website, blog, Facebook or Plurk?
Values Categories n percentage
1 Browse information and video files related to candidates and 0 0%
2 Post comments, leave messages, or express your likes or disl 0 0%
3 Become a fan or add as a friend 0 0%
4 Create blog sticker 0 0%
5 Initiate or respond to a call to support a candidate 0 0%
6 Subscribe to an e-paper 0 0%
7 Donate money 0 0%
8 Sign up to volunteer 0 0%
95 Refuse to answer 0 0%
96 It depends 0 0%
98 Don't know 0 0%
99 Skipped 1141 100%
Frequency : 1141 100%
27. What do you do when visiting those mayoral candidate's website, blog, Facebook or Plurk?
Values Categories n percentage
1 Browse information and video files related to candidates and 0 0%
2 Post comments, leave messages, or express your likes or disl 0 0%
3 Become a fan or add as a friend 0 0%
4 Create blog sticker 0 0%
5 Initiate or respond to a call to support a candidate 0 0%
6 Subscribe to an e-paper 0 0%
7 Donate money 0 0%
8 Sign up to volunteer 0 0%
95 Refuse to answer 0 0%
96 It depends 0 0%
98 Don't know 0 0%
99 Skipped 1141 100%
Frequency : 1141 100%
28. What do you do when visiting those mayoral candidate's website, blog, Facebook or Plurk?
Values Categories n percentage
1 Browse information and video files related to candidates and 0 0%
2 Post comments, leave messages, or express your likes or disl 0 0%
3 Become a fan or add as a friend 0 0%
4 Create blog sticker 0 0%
5 Initiate or respond to a call to support a candidate 0 0%
6 Subscribe to an e-paper 0 0%
7 Donate money 0 0%
8 Sign up to volunteer 0 0%
95 Refuse to answer 0 0%
96 It depends 0 0%
98 Don't know 0 0%
99 Skipped 1141 100%
Frequency : 1141 100%
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